Jeff Schuller
Señor Copywriter
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Wild Clean

In a world of nice, eco-friendly cleaners, this DTC start-up wanted to take off the rubber gloves and fight single-use plastic with a serious squirt of attitude and irreverence. Which are two of my favorite qualities in a brand.

 
 
 

Credits: Friends n’ Allies, Production; Richard Reininger, Director/Editor; Ready, DP/Motion graphics.

 
 
 
 
 
 

This project originated with Fortnight Collective, where designer Karin Schwarz and I worked together to develop the Wild Clean brand identity, look and feel, brand voice, product design, packaging, and “Un-muck the world!” tagline. Credit for “Get cleaner, beaches!” goes to the incomparable Peter Knierim, whose wit and writing chops always leave me inspired. And a tad jealous.