Boulder Shelter for the Homeless needed a new name and brand identity that reflected more than sheltering and touted its full range of services and innovative “housing first” approach. And All Roads was born. Credits: Fadduh, Agency; Emilie Druss, Designer.
I led the development of brand identity and product naming for Western Medicine Spirits. I also wrote their tagline “A dose of the good life” along with the packaging copy for each spirit. Credits: Rachel Hickey, Evan Butteris, designers.
Working with Vermilion, I named this organic, low-calorie, low-carb lager for New Belgium Brewing. Credits: Sarah Halle, Creative Director; Brandon Arthur Roth, Designer.
I teamed with Global Prairie to rebrand this non-profit, formerly known as The Grooming Project, with a name that better spoke to their mission to help people out of poverty by learning the trade of pet grooming.
Working with the bright minds at Fortnight Collective, I named the Do Good brand of fresh, sustainably raised chicken.
I’ve helped PopSockets with packaging copy and product names that are true to their witty, irreverent brand persona. Credits: John Kieselhorst, VP Creative; Justin Fuller, VP Brand Design.
I crafted brand story and flavor profile copy for Summit Brewing Company packaging – all after thorough “research”, of course. Credits: Duffy, Design.
