“Get On The Horse”
To broaden the brand voice for the 24/25 ski season we pivoted from cowboy poetry to songs that sing the praises of this special place. In doing so, I got to tap into my songwriter side, scribing all the lyrics and working up rough musical demos. From there, the composers at Coupe Studios and our musical talent, Colorado’s own Heavy Diamond Ring, made the ideas infinitely better.
“Champagne Powder”
“Chairlift Romance”
“Wherever I May Roam”
Credits: Fortnight Collective; Agency; David Steinke, CD/Art Director; Rachel Arther, Alina Moeller, Agency Producers; Curfew, Production; Mark & Spencer, Directors; Danny Taff, Producer; Wild Manor, Post-Production; Jessica Farmer, Editor; Coupe Studios, Music & Sound Design; Jacob & Daniel Sproul, Composers; Steve Picano, Colorist.
“Family Inheritance” – poem by Randy Rieman
“The Colt” – poem by me and Randy Rieman
“New Territory” – poem by Randy Rieman
“Hospitality” – poem by me and Randy Rieman
“Unity” – poem by Randy Rieman
“Yonder” – poem by me and Randy Rieman
“Out Where The West Begins” – traditional cowboy poem by Arthur Chapman (1917)
“Roam and Return” – poem by me and Randy Rieman
Credits: Fortnight Collective; Adam Chasnow, CCO; David Steinke, Art Director; Jamie Slade, Producer; Hungry Man, Production; Richard Bullock, Director; Joe Aguirre, DP; Caleb Dewart, Executive Producer; Jack Beardsley, Producer: The Now Corporation, Post-Production; Jesse Reisner, Editor; JSM, Music; SoundSpace, Sound; Matt Polis, Sound Designer: Trafik, Color; Nate Seymour, Colorist.
We extended “The Steamboat Way” theme across the brand’s messaging – from print ads to employee recruitment to promotions on flights to Steamboat and more. Like the views from atop Mount Werner, this idea can go on and on.