I helped Westerra’s in-house team create a social campaign, point-of-sale, and a landing page to redefine HELOC on your terms. Credits: Wade Paschall, CMO; David Steinke, ECD; Elliott Asbury, Art Director.
All banks and credit unions offer Home Equity Lines of Credit. We needed a way to make Westerra's more personalized HELOC stand out from the crowd. So we made that ubiquitous acronym, well, a little more personal.
I helped Westerra’s in-house team create a social campaign, point-of-sale, and a landing page to redefine HELOC on your terms. Credits: Wade Paschall, CMO; David Steinke, ECD; Elliott Asbury, Art Director.
